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Deal Sheet: 2026 Prius XLE AWD
Charles Toyota · Norwich, CT · VIN: JTDADABU4T3037022
Negotiation Guide
Opening Offer
$34,833
Fair Price
$36,333
Walk Away Above
$36,913
- • Recent buyers paid ~$449 below MSRP
- • Sitting 58 days (avg 20) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$33,370
Est. Invoice$34,120
Holdback (est.)$750
MSRP (Sticker)$37,494
Asking Price$36,683
Markup-$811
Est. Dealer Margin on This Car$3,313
Percentile11% of inventory is priced lower
Days on Lot58 days
What Others Paid (Last 30 Days)
Cars Sold143
Avg Markup-$449
Median Markup$0
Best Deal-$2,224
Worst Deal+$1,790
% Sold Below MSRP85%
Avg Days to Sell20 days
Dealer Profile
Inventory111 vehicles
Avg Markup (All Models)-$559
Avg Markup (Prius)-$811
% Below MSRP47%
Avg Days to Sell40 days
Avg Sold Markup+$8
Price History
Jun 27, 2026$38,183 → $36,302(-$1,881)
Jul 12, 2026$36,302 → $36,683(+$381)
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