Deal Sheet: 2027 Prius XLE AWD

Heritage Toyota · South Burlington, VT · VIN: JTDADABU3V3037743

Negotiation Guide

Opening Offer

$36,000

Fair Price

$37,500

Walk Away Above

$37,623

• Recent buyers paid ~$246 below MSRP

Price Breakdown

Est. Dealer Cost$33,594

Est. Invoice$34,349

Holdback (est.)$755

MSRP (Sticker)$37,746

Asking Price$38,295

Markup+$549

Est. Dealer Margin on This Car$4,701

Percentile92% of inventory is priced lower

Days on Lot5 days

What Others Paid (Last 30 Days)

Cars Sold152

Avg Markup-$246

Median Markup$0

Best Deal-$2,170

Worst Deal+$1,790

% Sold Below MSRP77%

Avg Days to Sell19 days

Dealer Profile

Inventory251 vehicles

Avg Markup (All Models)+$261

Avg Markup (Prius)+$549

% Below MSRP13%

Avg Days to Sell34 days

Avg Sold Markup+$227

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