Negotiation Guide
Opening Offer
$35,478
Fair Price
$36,978
Walk Away Above
$37,101
- • Recent buyers paid ~$246 below MSRP
Price Breakdown
Est. Dealer Cost$33,129
Est. Invoice$33,874
Holdback (est.)$744
MSRP (Sticker)$37,224
Asking Price$37,424
Markup+$200
Est. Dealer Margin on This Car$4,295
Percentile78% of inventory is priced lower
Days on Lot8 days
What Others Paid (Last 30 Days)
Cars Sold152
Avg Markup-$246
Median Markup$0
Best Deal-$2,170
Worst Deal+$1,790
% Sold Below MSRP77%
Avg Days to Sell19 days
Dealer Profile
Inventory473 vehicles
Avg Markup (All Models)-$294
Avg Markup (Prius)+$200
% Below MSRP19%
Avg Days to Sell34 days
Avg Sold Markup-$209
Cheaper Prius XLE AWD Inventory
Safford Toyota Glen BurnieGlen Burnie, MD
-$2,175$35,83116d
Hesser ToyotaJanesville, WI
-$2,171$35,68247d
Vista ToyotaCasper, WY
-$2,150$35,06991d
Kenny Kent ToyotaEvansville, IN
-$2,139$35,44926d
Peterson ToyotaBoise, ID
-$2,130$35,36441d
Baxter Toyota of La VistaLa Vista, NE
-$2,041$35,3377d
Dan Cava's Toyota WorldWhite Hall, WV
-$2,034$35,3465d
Lithia Toyota of ReddingRedding, CA
-$2,029$35,46592d
Kenosha ToyotaKenosha, WI
-$2,002$35,14033d
Quality ToyotaFergus Falls, MN
-$1,999$35,56041d