Deal Sheet: 2027 Prius XLE AWD

Toyota of Gladstone · Gladstone, OR · VIN: JTDADABU3V3037595

Negotiation Guide

Opening Offer

$35,478

Fair Price

$36,978

Walk Away Above

$37,101

• Recent buyers paid ~$246 below MSRP

Price Breakdown

Est. Dealer Cost$33,129

Est. Invoice$33,874

Holdback (est.)$744

MSRP (Sticker)$37,224

Asking Price$37,474

Markup+$250

Est. Dealer Margin on This Car$4,345

Percentile79% of inventory is priced lower

Days on Lot12 days

What Others Paid (Last 30 Days)

Cars Sold152

Avg Markup-$246

Median Markup$0

Best Deal-$2,170

Worst Deal+$1,790

% Sold Below MSRP77%

Avg Days to Sell19 days

Dealer Profile

Inventory354 vehicles

Avg Markup (All Models)-$723

Avg Markup (Prius)+$250

% Below MSRP37%

Avg Days to Sell40 days

Avg Sold Markup-$237

Price History

Jul 11, 2026$37,224 → $37,474(+$250)

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