Deal Sheet: 2027 Prius XLE AWD

Brunswick Toyota · Brunswick, OH · VIN: JTDADABU3V3037483

Negotiation Guide

Opening Offer

$34,728

Fair Price

$36,228

Walk Away Above

$36,351

• Recent buyers paid ~$246 below MSRP

Price Breakdown

Est. Dealer Cost$32,462

Est. Invoice$33,191

Holdback (est.)$729

MSRP (Sticker)$36,474

Asking Price$36,474

Markup$0

Est. Dealer Margin on This Car$4,012

Percentile75% of inventory is priced lower

Days on Lot15 days

What Others Paid (Last 30 Days)

Cars Sold152

Avg Markup-$246

Median Markup$0

Best Deal-$2,170

Worst Deal+$1,790

% Sold Below MSRP77%

Avg Days to Sell19 days

Dealer Profile

Inventory160 vehicles

Avg Markup (All Models)$0

Avg Markup (Prius)$0

% Below MSRP100%

Avg Days to Sell26 days

Avg Sold Markup-$5

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