Negotiation Guide
Opening Offer
$35,588
Fair Price
$37,088
Walk Away Above
$37,211
- • Recent buyers paid ~$246 below MSRP
Price Breakdown
Est. Dealer Cost$33,227
Est. Invoice$33,974
Holdback (est.)$747
MSRP (Sticker)$37,334
Asking Price$37,334
Markup$0
Est. Dealer Margin on This Car$4,107
Percentile75% of inventory is priced lower
Days on Lot3 days
What Others Paid (Last 30 Days)
Cars Sold152
Avg Markup-$246
Median Markup$0
Best Deal-$2,170
Worst Deal+$1,790
% Sold Below MSRP77%
Avg Days to Sell19 days
Dealer Profile
Inventory723 vehicles
Avg Markup (All Models)-$2,351
Avg Markup (Prius)$0
% Below MSRP100%
Avg Days to Sell23 days
Avg Sold Markup-$1,030
Cheaper Prius XLE AWD Inventory
Safford Toyota Glen BurnieGlen Burnie, MD
-$2,175$35,83115d
Hesser ToyotaJanesville, WI
-$2,171$35,68246d
Vista ToyotaCasper, WY
-$2,150$35,06990d
Kenny Kent ToyotaEvansville, IN
-$2,139$35,44925d
Peterson ToyotaBoise, ID
-$2,130$35,36440d
Baxter Toyota of La VistaLa Vista, NE
-$2,041$35,3376d
Dan Cava's Toyota WorldWhite Hall, WV
-$2,034$35,3464d
Lithia Toyota of ReddingRedding, CA
-$2,029$35,46591d
Kenosha ToyotaKenosha, WI
-$2,002$35,14032d
Quality ToyotaFergus Falls, MN
-$1,999$35,56040d