Deal Sheet: 2027 Prius XLE AWD

Parkersburg Toyota · Parkersburg, WV · VIN: JTDADABU3V128AT86

Negotiation Guide

Opening Offer

$34,956

Fair Price

$36,456

Walk Away Above

$36,681

• Recent buyers paid ~$449 below MSRP

Price Breakdown

Est. Dealer Cost$32,845

Est. Invoice$33,584

Holdback (est.)$738

MSRP (Sticker)$36,905

Asking Price$37,480

Markup+$575

Est. Dealer Margin on This Car$4,635

Percentile95% of inventory is priced lower

Days on Lot4 days

What Others Paid (Last 30 Days)

Cars Sold143

Avg Markup-$449

Median Markup$0

Best Deal-$2,224

Worst Deal+$1,790

% Sold Below MSRP85%

Avg Days to Sell20 days

Dealer Profile

Inventory129 vehicles

Avg Markup (All Models)+$575

Avg Markup (Prius)+$575

% Below MSRP0%

Avg Days to Sell25 days

Avg Sold Markup+$419

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