Negotiation Guide
Opening Offer
$35,275
Fair Price
$36,775
Walk Away Above
$37,000
- • Recent buyers paid ~$449 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$33,129
Est. Invoice$33,874
Holdback (est.)$744
MSRP (Sticker)$37,224
Asking Price$37,224
Markup$0
Est. Dealer Margin on This Car$4,095
Percentile77% of inventory is priced lower
Days on Lot2 days
What Others Paid (Last 30 Days)
Cars Sold143
Avg Markup-$449
Median Markup$0
Best Deal-$2,224
Worst Deal+$1,790
% Sold Below MSRP85%
Avg Days to Sell20 days
Dealer Profile
Inventory245 vehicles
Avg Markup (All Models)-$1,600
Avg Markup (Prius)$0
% Below MSRP100%
Avg Days to Sell33 days
Avg Sold Markup-$1,628
Price History
Jul 12, 2026$37,262 → $37,224(-$38)
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