Deal Sheet: 2026 Prius XLE AWD

Moses Toyota · Saint Albans, WV · VIN: JTDADABU3T3037299

Negotiation Guide

Opening Offer

$35,699

Fair Price

$37,199

Walk Away Above

$37,429

• Recent buyers paid ~$460 below MSRP

Price Breakdown

Est. Dealer Cost$33,517

Est. Invoice$34,270

Holdback (est.)$753

MSRP (Sticker)$37,659

Asking Price$37,659

Markup$0

Est. Dealer Margin on This Car$4,142

Percentile77% of inventory is priced lower

Days on Lot18 days

What Others Paid (Last 30 Days)

Cars Sold149

Avg Markup-$460

Median Markup$0

Best Deal-$2,224

Worst Deal+$1,790

% Sold Below MSRP85%

Avg Days to Sell20 days

Dealer Profile

Inventory294 vehicles

Avg Markup (All Models)-$728

Avg Markup (Prius)$0

% Below MSRP100%

Avg Days to Sell31 days

Avg Sold Markup-$548

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