Deal Sheet: 2026 Prius Limited AWD

Madera Toyota · Madera, CA · VIN: JTDADABU3T3037139

Negotiation Guide

Opening Offer

$36,922

Fair Price

$38,422

Walk Away Above

$38,763

• Recent buyers paid ~$412 below MSRP
• Sitting 27 days (avg 16) — extra leverage

Price Breakdown

Est. Dealer Cost$34,802

Est. Invoice$35,584

Holdback$782

MSRP (Sticker)$39,103

Asking Price$39,103

Markup$0

Dealer Margin on This Car$4,301

Percentile69% of inventory is priced lower

Days on Lot27 days

What Others Paid (Last 30 Days)

Cars Sold97

Avg Markup-$412

Median Markup$0

Best Deal-$2,773

Worst Deal+$2,094

% Sold Below MSRP78%

Avg Days to Sell16 days

Dealer Profile

Inventory82 vehicles

Avg Markup (All Models)-$617

Avg Markup (Prius)-$865

% Below MSRP59%

Avg Days to Sell28 days

Avg Sold Markup-$422

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