Deal Sheet: 2026 Prius Limited AWD

Auburn Toyota · Auburn, CA · VIN: JTDADABU3T3033981

Negotiation Guide

Opening Offer

$37,412

Fair Price

$38,912

Walk Away Above

$39,115

• Recent buyers paid ~$407 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$34,994

Est. Invoice$35,780

Holdback$786

MSRP (Sticker)$39,319

Asking Price$39,319

Markup$0

Dealer Margin on This Car$4,325

Percentile69% of inventory is priced lower

Days on Lot23 days

What Others Paid (Last 30 Days)

Cars Sold108

Avg Markup-$407

Median Markup$0

Best Deal-$2,773

Worst Deal+$2,094

% Sold Below MSRP77%

Avg Days to Sell18 days

Dealer Profile

Inventory274 vehicles

Avg Markup (All Models)-$193

Avg Markup (Prius)$0

% Below MSRP85%

Avg Days to Sell28 days

Avg Sold Markup-$215

Price History

Jun 12, 2026$39,319 → $39,404(+$85)

Jun 20, 2026$39,404 → $39,319(-$85)

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