Deal Sheet: 2027 Prius XLE AWD

Brunswick Toyota · Brunswick, OH · VIN: JTDADABU2V3037555

Negotiation Guide

Opening Offer

$34,880

Fair Price

$36,380

Walk Away Above

$36,503

• Recent buyers paid ~$246 below MSRP

Price Breakdown

Est. Dealer Cost$32,597

Est. Invoice$33,330

Holdback (est.)$733

MSRP (Sticker)$36,626

Asking Price$36,626

Markup$0

Est. Dealer Margin on This Car$4,029

Percentile75% of inventory is priced lower

Days on Lot13 days

What Others Paid (Last 30 Days)

Cars Sold152

Avg Markup-$246

Median Markup$0

Best Deal-$2,170

Worst Deal+$1,790

% Sold Below MSRP77%

Avg Days to Sell19 days

Dealer Profile

Inventory160 vehicles

Avg Markup (All Models)$0

Avg Markup (Prius)$0

% Below MSRP100%

Avg Days to Sell26 days

Avg Sold Markup-$5

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