Deal Sheet: 2027 Prius XLE AWD

Schaumburg Toyota · Schaumburg, IL · VIN: JTDADABU2V3037541

Negotiation Guide

Opening Offer

$36,118

Fair Price

$37,618

Walk Away Above

$37,741

• Recent buyers paid ~$246 below MSRP

Price Breakdown

Est. Dealer Cost$33,699

Est. Invoice$34,456

Holdback (est.)$757

MSRP (Sticker)$37,864

Asking Price$37,864

Markup$0

Est. Dealer Margin on This Car$4,165

Percentile75% of inventory is priced lower

Days on Lot13 days

What Others Paid (Last 30 Days)

Cars Sold152

Avg Markup-$246

Median Markup$0

Best Deal-$2,170

Worst Deal+$1,790

% Sold Below MSRP77%

Avg Days to Sell19 days

Dealer Profile

Inventory249 vehicles

Avg Markup (All Models)+$126

Avg Markup (Prius)$0

% Below MSRP60%

Avg Days to Sell27 days

Avg Sold Markup-$269

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