Deal Sheet: 2027 Prius XLE AWD

Mungenast Alton Toyota · Alton, IL · VIN: JTDADABU2V3037474

Negotiation Guide

Opening Offer

$34,872

Fair Price

$36,372

Walk Away Above

$36,597

• Recent buyers paid ~$449 below MSRP

Price Breakdown

Est. Dealer Cost$32,771

Est. Invoice$33,507

Holdback (est.)$736

MSRP (Sticker)$36,821

Dealer Add-Ons (DIA)+$189

Asking Price$36,821

Markup$0

Est. Dealer Margin on This Car$4,050

Percentile77% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold143

Avg Markup-$449

Median Markup$0

Best Deal-$2,224

Worst Deal+$1,790

% Sold Below MSRP85%

Avg Days to Sell20 days

Dealer Profile

Inventory114 vehicles

Avg Markup (All Models)-$844

Avg Markup (Prius)$0

% Below MSRP99%

Avg Days to Sell31 days

Avg Sold Markup-$761

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