Deal Sheet: 2027 Prius XLE AWD

Colonial Toyota · Milford, CT · VIN: JTDADABU2V3037426

Negotiation Guide

Opening Offer

$35,785

Fair Price

$37,285

Walk Away Above

$37,475

• Recent buyers paid ~$381 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$33,523

Est. Invoice$34,276

Holdback (est.)$753

MSRP (Sticker)$37,666

Asking Price$37,666

Markup$0

Est. Dealer Margin on This Car$4,143

Percentile78% of inventory is priced lower

Days on Lot10 days

What Others Paid (Last 30 Days)

Cars Sold152

Avg Markup-$381

Median Markup$0

Best Deal-$2,224

Worst Deal+$1,790

% Sold Below MSRP84%

Avg Days to Sell20 days

Dealer Profile

Inventory347 vehicles

Avg Markup (All Models)-$190

Avg Markup (Prius)$0

% Below MSRP100%

Avg Days to Sell33 days

Avg Sold Markup-$137

Price History

Jul 7, 2026$37,738 → $37,666(-$72)

Cheaper Prius XLE AWD Inventory

Safford Toyota Glen BurnieGlen Burnie, MD

-$2,175$35,8317d

Hesser ToyotaJanesville, WI

-$2,171$35,68238d

Vista ToyotaCasper, WY

-$2,150$35,06982d

Kenny Kent ToyotaEvansville, IN

-$2,139$35,44917d

Rhinelander ToyotaRhinelander, WI

-$2,101$35,04124d

Crown ToyotaDecatur, IL

-$2,043$36,02524d

Dan Cava's Toyota WorldWhite Hall, WV

-$2,034$35,3464d

Lithia Toyota of ReddingRedding, CA

-$2,029$35,46583d

Quality ToyotaFergus Falls, MN

-$1,999$35,56032d

Durango ToyotaDurango, CO

-$1,959$33,52537d