Deal Sheet: 2026 Prius XLE AWD

Nucar Toyota of Norwood · Norwood, MA · VIN: JTDADABU2T3037245

Negotiation Guide

Opening Offer

$33,506

Fair Price

$35,006

Walk Away Above

$35,259

• Recent buyers paid ~$246 below MSRP
• Sitting 33 days (avg 19) — extra leverage

Price Breakdown

Est. Dealer Cost$31,607

Est. Invoice$32,317

Holdback (est.)$710

MSRP (Sticker)$35,513

Asking Price$35,513

Markup$0

Est. Dealer Margin on This Car$3,906

Percentile75% of inventory is priced lower

Days on Lot33 days

What Others Paid (Last 30 Days)

Cars Sold152

Avg Markup-$246

Median Markup$0

Best Deal-$2,170

Worst Deal+$1,790

% Sold Below MSRP77%

Avg Days to Sell19 days

Dealer Profile

Inventory160 vehicles

Avg Markup (All Models)-$63

Avg Markup (Prius)$0

% Below MSRP99%

Avg Days to Sell35 days

Avg Sold Markup-$185

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