Deal Sheet: 2027 Prius XLE AWD

Corwin Toyota Colorado Springs · Colorado Springs, CO · VIN: JTDADABU1V3037871

Negotiation Guide

Opening Offer

$33,537

Fair Price

$35,037

Walk Away Above

$35,160

• Recent buyers paid ~$246 below MSRP

Price Breakdown

Est. Dealer Cost$31,402

Est. Invoice$32,108

Holdback (est.)$706

MSRP (Sticker)$35,283

Dealer Add-Ons (DIA)+$1,690

Asking Price$36,973

Markup+$1,690

Markup includes $1,690 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$5,571

Percentile100% of inventory is priced lower

Days on Lot3 days

What Others Paid (Last 30 Days)

Cars Sold152

Avg Markup-$246

Median Markup$0

Best Deal-$2,170

Worst Deal+$1,790

% Sold Below MSRP77%

Avg Days to Sell19 days

Dealer Profile

Inventory499 vehicles

Avg Markup (All Models)+$876

Avg Markup (Prius)+$1,690

% Below MSRP46%

Avg Days to Sell37 days

Avg Sold Markup+$802

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