Deal Sheet: 2027 Prius XLE AWD

Golling Toyota of Warren · Warren, MI · VIN: JTDADABU1V3037823

Negotiation Guide

Opening Offer

$35,643

Fair Price

$37,143

Walk Away Above

$37,266

• Recent buyers paid ~$246 below MSRP

Price Breakdown

Est. Dealer Cost$33,276

Est. Invoice$34,024

Holdback (est.)$748

MSRP (Sticker)$37,389

Asking Price$37,669

Markup+$280

Est. Dealer Margin on This Car$4,393

Percentile81% of inventory is priced lower

Days on Lot5 days

What Others Paid (Last 30 Days)

Cars Sold152

Avg Markup-$246

Median Markup$0

Best Deal-$2,170

Worst Deal+$1,790

% Sold Below MSRP77%

Avg Days to Sell19 days

Dealer Profile

Inventory120 vehicles

Avg Markup (All Models)+$138

Avg Markup (Prius)+$280

% Below MSRP5%

Avg Days to Sell27 days

Avg Sold Markup-$101

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