Deal Sheet: 2027 Prius XLE AWD

Sheehy Toyota of Laurel · Laurel, MD · VIN: JTDADABU1V3037739

Negotiation Guide

Opening Offer

$35,249

Fair Price

$36,749

Walk Away Above

$36,872

• Recent buyers paid ~$246 below MSRP

Price Breakdown

Est. Dealer Cost$32,926

Est. Invoice$33,665

Holdback (est.)$740

MSRP (Sticker)$36,995

Asking Price$36,995

Markup$0

Est. Dealer Margin on This Car$4,069

Percentile75% of inventory is priced lower

Days on Lot8 days

What Others Paid (Last 30 Days)

Cars Sold152

Avg Markup-$246

Median Markup$0

Best Deal-$2,170

Worst Deal+$1,790

% Sold Below MSRP77%

Avg Days to Sell19 days

Dealer Profile

Inventory898 vehicles

Avg Markup (All Models)-$683

Avg Markup (Prius)-$278

% Below MSRP100%

Avg Days to Sell30 days

Avg Sold Markup-$592

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