Deal Sheet: 2027 Prius XLE AWD

Girard Toyota-BMW · New London, CT · VIN: JTDADABU1V3037420

Negotiation Guide

Opening Offer

$35,501

Fair Price

$37,001

Walk Away Above

$37,124

• Recent buyers paid ~$246 below MSRP

Price Breakdown

Est. Dealer Cost$33,150

Est. Invoice$33,895

Holdback (est.)$745

MSRP (Sticker)$37,247

Asking Price$37,334

Markup+$87

Est. Dealer Margin on This Car$4,184

Percentile76% of inventory is priced lower

Days on Lot19 days

What Others Paid (Last 30 Days)

Cars Sold152

Avg Markup-$246

Median Markup$0

Best Deal-$2,170

Worst Deal+$1,790

% Sold Below MSRP77%

Avg Days to Sell19 days

Dealer Profile

Inventory93 vehicles

Avg Markup (All Models)-$6

Avg Markup (Prius)+$9

% Below MSRP91%

Avg Days to Sell37 days

Avg Sold Markup-$127

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