Deal Sheet: 2027 Prius XLE AWD

Ed Martin Toyota · Noblesville, IN · VIN: JTDADABU1V130AK01

Negotiation Guide

Opening Offer

$36,081

Fair Price

$37,581

Walk Away Above

$37,704

• Recent buyers paid ~$246 below MSRP

Price Breakdown

Est. Dealer Cost$33,666

Est. Invoice$34,423

Holdback (est.)$757

MSRP (Sticker)$37,827

Asking Price$37,827

Markup$0

Est. Dealer Margin on This Car$4,161

Percentile75% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold152

Avg Markup-$246

Median Markup$0

Best Deal-$2,170

Worst Deal+$1,790

% Sold Below MSRP77%

Avg Days to Sell19 days

Dealer Profile

Inventory417 vehicles

Avg Markup (All Models)-$390

Avg Markup (Prius)$0

% Below MSRP99%

Avg Days to Sell28 days

Avg Sold Markup-$547

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