Deal Sheet: 2027 Prius XLE AWD

West Herr Toyota of Canandaigua · Canandaigua, NY · VIN: JTDADABU1V130AH76

Negotiation Guide

Opening Offer

$37,007

Fair Price

$38,507

Walk Away Above

$38,630

• Recent buyers paid ~$246 below MSRP

Price Breakdown

Est. Dealer Cost$34,490

Est. Invoice$35,265

Holdback (est.)$775

MSRP (Sticker)$38,753

Asking Price$38,753

Markup$0

Est. Dealer Margin on This Car$4,263

Percentile75% of inventory is priced lower

Days on Lot7 days

What Others Paid (Last 30 Days)

Cars Sold152

Avg Markup-$246

Median Markup$0

Best Deal-$2,170

Worst Deal+$1,790

% Sold Below MSRP77%

Avg Days to Sell19 days

Dealer Profile

Inventory181 vehicles

Avg Markup (All Models)-$40

Avg Markup (Prius)$0

% Below MSRP97%

Avg Days to Sell36 days

Avg Sold Markup-$71

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