Deal Sheet: 2027 Prius XLE AWD

Towne Toyota · Ledgewood, NJ · VIN: JTDADABU0V3037781

Negotiation Guide

Opening Offer

$36,118

Fair Price

$37,618

Walk Away Above

$37,741

• Recent buyers paid ~$246 below MSRP

Price Breakdown

Est. Dealer Cost$33,699

Est. Invoice$34,456

Holdback (est.)$757

MSRP (Sticker)$37,864

Asking Price$38,559

Markup+$695

Est. Dealer Margin on This Car$4,860

Percentile93% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold152

Avg Markup-$246

Median Markup$0

Best Deal-$2,170

Worst Deal+$1,790

% Sold Below MSRP77%

Avg Days to Sell19 days

Dealer Profile

Inventory348 vehicles

Avg Markup (All Models)+$334

Avg Markup (Prius)+$695

% Below MSRP16%

Avg Days to Sell35 days

Avg Sold Markup-$205

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