Deal Sheet: 2027 Prius XLE AWD

Malloy Toyota · Winchester, VA · VIN: JTDADABU0V3037697

Negotiation Guide

Opening Offer

$35,923

Fair Price

$37,423

Walk Away Above

$37,546

• Recent buyers paid ~$246 below MSRP

Price Breakdown

Est. Dealer Cost$33,525

Est. Invoice$34,279

Holdback (est.)$753

MSRP (Sticker)$37,669

Asking Price$37,669

Markup$0

Est. Dealer Margin on This Car$4,144

Percentile75% of inventory is priced lower

Days on Lot9 days

What Others Paid (Last 30 Days)

Cars Sold152

Avg Markup-$246

Median Markup$0

Best Deal-$2,170

Worst Deal+$1,790

% Sold Below MSRP77%

Avg Days to Sell19 days

Dealer Profile

Inventory372 vehicles

Avg Markup (All Models)-$1,286

Avg Markup (Prius)$0

% Below MSRP100%

Avg Days to Sell36 days

Avg Sold Markup-$1,204

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