Deal Sheet: 2027 Prius XLE AWD

Team Toyota · Schererville, IN · VIN: JTDADABU0V3037666

Negotiation Guide

Opening Offer

$35,247

Fair Price

$36,747

Walk Away Above

$36,870

• Recent buyers paid ~$246 below MSRP

Price Breakdown

Est. Dealer Cost$32,924

Est. Invoice$33,664

Holdback (est.)$740

MSRP (Sticker)$36,993

Asking Price$37,254

Markup+$261

Est. Dealer Margin on This Car$4,330

Percentile80% of inventory is priced lower

Days on Lot11 days

What Others Paid (Last 30 Days)

Cars Sold152

Avg Markup-$246

Median Markup$0

Best Deal-$2,170

Worst Deal+$1,790

% Sold Below MSRP77%

Avg Days to Sell19 days

Dealer Profile

Inventory233 vehicles

Avg Markup (All Models)-$404

Avg Markup (Prius)+$261

% Below MSRP27%

Avg Days to Sell27 days

Avg Sold Markup-$397

Price History

Jul 16, 2026$37,244 → $37,254(+$10)

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