Negotiation Guide
Opening Offer
$33,323
Fair Price
$34,823
Walk Away Above
$34,942
- • Recent buyers paid ~$237 below MSRP
Price Breakdown
Est. Dealer Cost$31,203
Est. Invoice$31,905
Holdback (est.)$701
MSRP (Sticker)$35,060
Asking Price$35,060
Markup$0
Est. Dealer Margin on This Car$3,857
Percentile75% of inventory is priced lower
Days on Lot12 days
What Others Paid (Last 30 Days)
Cars Sold141
Avg Markup-$237
Median Markup$0
Best Deal-$2,170
Worst Deal+$1,790
% Sold Below MSRP76%
Avg Days to Sell18 days
Dealer Profile
Inventory132 vehicles
Avg Markup (All Models)+$22
Avg Markup (Prius)$0
% Below MSRP99%
Avg Days to Sell33 days
Avg Sold Markup+$22
Cheaper Prius XLE AWD Inventory
Safford Toyota Glen BurnieGlen Burnie, MD
-$2,175$35,83117d
Hesser ToyotaJanesville, WI
-$2,171$35,68248d
Vista ToyotaCasper, WY
-$2,150$35,06992d
Kenny Kent ToyotaEvansville, IN
-$2,139$35,44927d
Peterson ToyotaBoise, ID
-$2,130$35,36442d
Baxter Toyota of La VistaLa Vista, NE
-$2,041$35,3378d
Dan Cava's Toyota WorldWhite Hall, WV
-$2,034$35,3466d
Lithia Toyota of ReddingRedding, CA
-$2,029$35,46593d
Kenosha ToyotaKenosha, WI
-$2,002$35,14034d
Quality ToyotaFergus Falls, MN
-$1,999$35,56042d