Deal Sheet: 2027 Prius XLE AWD

Nashville Toyota North · Madison, TN · VIN: JTDADABU0V3037568

Negotiation Guide

Opening Offer

$33,943

Fair Price

$35,443

Walk Away Above

$35,566

• Recent buyers paid ~$246 below MSRP

Price Breakdown

Est. Dealer Cost$31,763

Est. Invoice$32,477

Holdback (est.)$714

MSRP (Sticker)$35,689

Dealer Add-Ons (DIA)+$795

Asking Price$36,484

Markup+$795

Markup includes $795 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$4,721

Percentile94% of inventory is priced lower

Days on Lot12 days

What Others Paid (Last 30 Days)

Cars Sold152

Avg Markup-$246

Median Markup$0

Best Deal-$2,170

Worst Deal+$1,790

% Sold Below MSRP77%

Avg Days to Sell19 days

Dealer Profile

Inventory83 vehicles

Avg Markup (All Models)+$760

Avg Markup (Prius)+$795

% Below MSRP7%

Avg Days to Sell26 days

Avg Sold Markup+$711

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