Deal Sheet: 2027 Prius XLE AWD

Marthaler Toyota of Ashland · Ashland, WI · VIN: JTDADABU0V3037392

Negotiation Guide

Opening Offer

$34,828

Fair Price

$36,328

Walk Away Above

$36,451

• Recent buyers paid ~$246 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$32,551

Est. Invoice$33,282

Holdback (est.)$731

MSRP (Sticker)$36,574

Asking Price$36,574

Markup$0

Est. Dealer Margin on This Car$4,023

Percentile75% of inventory is priced lower

Days on Lot20 days

What Others Paid (Last 30 Days)

Cars Sold152

Avg Markup-$246

Median Markup$0

Best Deal-$2,170

Worst Deal+$1,790

% Sold Below MSRP77%

Avg Days to Sell19 days

Dealer Profile

Inventory69 vehicles

Avg Markup (All Models)-$159

Avg Markup (Prius)$0

% Below MSRP99%

Avg Days to Sell38 days

Avg Sold Markup-$110

Price History

Jul 4, 2026$37,881 → $36,574(-$1,307)

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