Deal Sheet: 2027 Prius Nightshade AWD

Ottawa Toyota · Ottawa, IL · VIN: JTDADABU0V128AL14

Negotiation Guide

Opening Offer

$37,060

Fair Price

$38,560

Walk Away Above

$38,733

• Recent buyers paid ~$108 above MSRP
• Sitting 13 days (avg 6) — extra leverage

Price Breakdown

Est. Dealer Cost$34,626

Est. Invoice$35,404

Holdback (est.)$778

MSRP (Sticker)$38,906

Asking Price$39,319

Markup+$413

Est. Dealer Margin on This Car$4,693

Percentile87% of inventory is priced lower

Days on Lot13 days

What Others Paid (Last 30 Days)

Cars Sold17

Avg Markup+$108

Median Markup$0

Best Deal$0

Worst Deal+$899

% Sold Below MSRP76%

Avg Days to Sell6 days

Dealer Profile

Inventory99 vehicles

Avg Markup (All Models)-$864

Avg Markup (Prius)+$413

% Below MSRP35%

Avg Days to Sell31 days

Avg Sold Markup-$856

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