Deal Sheet: 2027 Prius Nightshade AWD

Woburn Toyota · Woburn, MA · VIN: JTDADABU5V3037422

Negotiation Guide

Opening Offer

$36,257

Fair Price

$37,757

Walk Away Above

$37,893

• Recent buyers paid ~$108 above MSRP
• Sitting 12 days (avg 6) — extra leverage

Price Breakdown

Est. Dealer Cost$33,846

Est. Invoice$34,606

Holdback (est.)$761

MSRP (Sticker)$38,029

Asking Price$38,029

Markup$0

Est. Dealer Margin on This Car$4,183

Percentile73% of inventory is priced lower

Days on Lot12 days

What Others Paid (Last 30 Days)

Cars Sold17

Avg Markup+$108

Median Markup$0

Best Deal$0

Worst Deal+$899

% Sold Below MSRP76%

Avg Days to Sell6 days

Dealer Profile

Inventory446 vehicles

Avg Markup (All Models)-$587

Avg Markup (Prius)$0

% Below MSRP100%

Avg Days to Sell33 days

Avg Sold Markup-$359

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