Deal Sheet: 2026 Prius Limited AWD

Westside Toyota · North Olmsted, OH · VIN: JTDADABU0T3037194

Negotiation Guide

Opening Offer

$38,502

Fair Price

$40,002

Walk Away Above

$40,225

• Recent buyers paid ~$446 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$35,999

Est. Invoice$36,808

Holdback$809

MSRP (Sticker)$40,448

Asking Price$40,448

Markup$0

Dealer Margin on This Car$4,449

Percentile69% of inventory is priced lower

Days on Lot20 days

What Others Paid (Last 30 Days)

Cars Sold116

Avg Markup-$446

Median Markup$0

Best Deal-$2,773

Worst Deal+$2,094

% Sold Below MSRP77%

Avg Days to Sell18 days

Dealer Profile

Inventory105 vehicles

Avg Markup (All Models)-$1,046

Avg Markup (Prius)$0

% Below MSRP100%

Avg Days to Sell29 days

Avg Sold Markup-$593

Price History

Jun 12, 2026$40,558 → $40,448(-$110)

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