Deal Sheet: 2026 Prius Limited AWD

Oroville Toyota · Oroville, CA · VIN: JTDADABU0T3037132

Negotiation Guide

Opening Offer

$36,889

Fair Price

$38,389

Walk Away Above

$38,701

• Recent buyers paid ~$407 below MSRP
• Sitting 28 days (avg 18) — extra leverage

Price Breakdown

Est. Dealer Cost$34,722

Est. Invoice$35,502

Holdback$780

MSRP (Sticker)$39,013

Asking Price$39,013

Markup$0

Dealer Margin on This Car$4,291

Percentile69% of inventory is priced lower

Days on Lot28 days

What Others Paid (Last 30 Days)

Cars Sold108

Avg Markup-$407

Median Markup$0

Best Deal-$2,773

Worst Deal+$2,094

% Sold Below MSRP77%

Avg Days to Sell18 days

Dealer Profile

Inventory72 vehicles

Avg Markup (All Models)-$400

Avg Markup (Prius)$0

% Below MSRP86%

Avg Days to Sell32 days

Avg Sold Markup-$287

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