Deal Sheet: 2027 Prius XLE FWD

Ed Martin Toyota · Noblesville, IN · VIN: JTDACAAUXV129AJ88

Negotiation Guide

Opening Offer

$34,163

Fair Price

$35,663

Walk Away Above

$35,748

• Recent buyers paid ~$169 below MSRP

Price Breakdown

Est. Dealer Cost$31,890

Est. Invoice$32,607

Holdback (est.)$717

MSRP (Sticker)$35,832

Asking Price$35,832

Markup$0

Est. Dealer Margin on This Car$3,942

Percentile68% of inventory is priced lower

Days on Lot5 days

What Others Paid (Last 30 Days)

Cars Sold429

Avg Markup-$169

Median Markup$0

Best Deal-$2,927

Worst Deal+$4,995

% Sold Below MSRP70%

Avg Days to Sell26 days

Dealer Profile

Inventory417 vehicles

Avg Markup (All Models)-$390

Avg Markup (Prius)$0

% Below MSRP99%

Avg Days to Sell28 days

Avg Sold Markup-$563

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