Deal Sheet: 2026 Prius XLE FWD

Mark Jacobson Toyota · Durham, NC · VIN: JTDACAAUXT3084172

Negotiation Guide

Opening Offer

$33,713

Fair Price

$35,213

Walk Away Above

$35,309

• Recent buyers paid ~$191 below MSRP

Price Breakdown

Est. Dealer Cost$31,510

Est. Invoice$32,218

Holdback (est.)$708

MSRP (Sticker)$35,404

Dealer Add-Ons (DIA)+$499

Asking Price$36,801

Markup+$1,397

Markup includes $499 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$5,291

Percentile97% of inventory is priced lower

Days on Lot3 days

What Others Paid (Last 30 Days)

Cars Sold446

Avg Markup-$191

Median Markup$0

Best Deal-$2,927

Worst Deal+$4,995

% Sold Below MSRP71%

Avg Days to Sell26 days

Dealer Profile

Inventory279 vehicles

Avg Markup (All Models)+$1,422

Avg Markup (Prius)+$1,397

% Below MSRP0%

Avg Days to Sell17 days

Avg Sold Markup+$957

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