Deal Sheet: 2026 Prius XLE FWD

Toyota of Merrillville · Merrillville, IN · VIN: JTDACAAU9T3084003

Negotiation Guide

Opening Offer

$35,220

Fair Price

$36,720

Walk Away Above

$36,805

• Recent buyers paid ~$169 below MSRP

Price Breakdown

Est. Dealer Cost$32,831

Est. Invoice$33,569

Holdback (est.)$738

MSRP (Sticker)$36,889

Asking Price$37,150

Markup+$261

Est. Dealer Margin on This Car$4,319

Percentile84% of inventory is priced lower

Days on Lot26 days

What Others Paid (Last 30 Days)

Cars Sold429

Avg Markup-$169

Median Markup$0

Best Deal-$2,927

Worst Deal+$4,995

% Sold Below MSRP70%

Avg Days to Sell26 days

Dealer Profile

Inventory155 vehicles

Avg Markup (All Models)-$475

Avg Markup (Prius)+$261

% Below MSRP26%

Avg Days to Sell24 days

Avg Sold Markup-$1,295

Price History

Jul 2, 2026$35,897 → $35,900(+$3)

Jul 10, 2026$35,900 → $37,140(+$1,240)

Jul 16, 2026$37,140 → $37,150(+$10)

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