Deal Sheet: 2026 Prius XLE FWD

Clint Newell Toyota · Roseburg, OR · VIN: JTDACAAU9T3083319

Negotiation Guide

Opening Offer

$33,486

Fair Price

$34,986

Walk Away Above

$35,173

• Recent buyers paid ~$169 below MSRP
• Sitting 41 days (avg 26) — extra leverage

Price Breakdown

Est. Dealer Cost$31,470

Est. Invoice$32,177

Holdback (est.)$707

MSRP (Sticker)$35,359

Asking Price$35,609

Markup+$250

Est. Dealer Margin on This Car$4,139

Percentile84% of inventory is priced lower

Days on Lot41 days

What Others Paid (Last 30 Days)

Cars Sold429

Avg Markup-$169

Median Markup$0

Best Deal-$2,927

Worst Deal+$4,995

% Sold Below MSRP70%

Avg Days to Sell26 days

Dealer Profile

Inventory78 vehicles

Avg Markup (All Models)-$676

Avg Markup (Prius)+$250

% Below MSRP71%

Avg Days to Sell38 days

Avg Sold Markup-$602

Price History

Jul 1, 2026$35,359 → $35,609(+$250)

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