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Deal Sheet: 2026 Prius LE FWD
Toyota of Turnersville · Turnersville, NJ · VIN: JTDACAAU9T3082915
Negotiation Guide
Opening Offer
$29,231
Fair Price
$30,731
Walk Away Above
$30,875
- • Recent buyers paid ~$112 above MSRP
- • Sitting 48 days (avg 21) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$27,606
Est. Invoice$28,226
Holdback (est.)$620
MSRP (Sticker)$31,018
Dealer Add-Ons (DIA)+$1,345
Asking Price$33,062
Markup+$2,044
Markup includes $1,345 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →
Est. Dealer Margin on This Car$5,456
Percentile99% of inventory is priced lower
Days on Lot48 days
What Others Paid (Last 30 Days)
Cars Sold509
Avg Markup+$112
Median Markup$0
Best Deal-$1,471
Worst Deal+$4,398
% Sold Below MSRP66%
Avg Days to Sell21 days
Dealer Profile
Inventory274 vehicles
Avg Markup (All Models)+$2,079
Avg Markup (Prius)+$2,044
% Below MSRP0%
Avg Days to Sell31 days
Avg Sold Markup+$1,765
Price History
Jun 6, 2026$31,862 → $31,717(-$145)
Jun 9, 2026$31,717 → $33,062(+$1,345)
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