2026 Prius LE FWD
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Available now
- On the lot and buyable now.
- Similar Prius Prius LE FWDs sell in a median of 21 days (1618 recent sales).
- 342 of 612 listed nationwide are buyable right now.
Negotiation Signal
- On the lot 47 days — longer than 98% of Prius listings in NJ.
Time on the lot and prior price cuts are real negotiating leverage — a dealer carrying a slow-moving unit is more likely to deal.
What to aim for
~$31,375
- Comparable Priuss (6) average $357 over MSRP — about $31,375 for this trim.
- Listed $1,688 above that, so there's room to negotiate toward $31,375.
- It's sat 47 days (longer than 98% locally) — that strengthens your hand.
A data-driven starting point from comparable listings and public incentives — not an appraisal. Dealer fees, trade-in, and which programs you qualify for will move the real out-the-door number.
Deal Analysis
This 2026 Prius is listed at $33,062, which is $2,044 over its MSRP of $31,018. Compared to similar vehicles nationally, this one is priced $1,687 higher than the market average. It has been on the dealer’s lot for 47 days. Note: this vehicle includes $1,345 in dealer-installed add-ons beyond the factory MSRP. Located at Toyota of Turnersville in Turnersville, NJ.
Price Breakdown
Includes $1,345 in dealer-installed add-ons above the factory sticker — typically negotiable. What are these?
Listed price. A dealer's real offer can be lower (incentives, financing or trade-in conditions) or higher (added fees) — always ask for the out-the-door price.
Details
Delivery Pipeline
Port-Installed Accessories
$663- EF — Rear Bumper Applique$69
- 2T — All-Weather Floor Liner Package$319
- BM — Body Side Moldings$275
- DK — Owner's Portfolio$0
Factory Options
- FE — 50 State Emissions
- PC — Premium Paint
- RC — Front and Rear Parking Assist with Automatic Braking
Dealer Add-Ons
+$1,345 total- DECOR23 — Decor Protection Package
Specifications
Loading history...
Est. Monthly Payment
$582/mo
Estimate only, based on the advertised price. Does not include taxes, dealer fees, or insurance.
Save $4,090 on one of 104 comparable 2026 Prius Prius LE FWD about 666 miles away. The lowest is $28,972 in Owensboro, KY — real leverage when you ask Toyota of Turnersville to match it. See that listing →
Prefer closer? One about 105 mi away saves $3,688 (New Rochelle, NY). View →
Comparable Vehicles
Avg markup: +$357
47 days on lot