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Deal Sheet: 2027 Prius LE FWD

Hesser Toyota · Janesville, WI · VIN: JTDACAAU5V130AJ73

This Is Already a Great Deal

Opening Offer
$28,846
Asking Price
$29,738
Max Price
$29,738
  • Recent buyers paid ~$89 above MSRP
  • Asking price is already $1,398 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$27,632
Est. Invoice$28,253
Holdback (est.)$621
MSRP (Sticker)$31,047
Asking Price$29,738
Markup-$1,309
Est. Dealer Margin on This Car$2,106
Percentile1% of inventory is priced lower
Days on Lot1 days

What Others Paid (Last 30 Days)

Cars Sold505
Avg Markup+$89
Median Markup$0
Best Deal-$1,569
Worst Deal+$4,398
% Sold Below MSRP66%
Avg Days to Sell21 days

Dealer Profile

Inventory128 vehicles
Avg Markup (All Models)-$1,582
Avg Markup (Prius)-$1,740
% Below MSRP99%
Avg Days to Sell29 days
Avg Sold Markup-$1,550