Deal Sheet: 2026 Prius XLE FWD

Desert Toyota of Tucson · Tucson, AZ · VIN: JTDACAAU8T3084154

Negotiation Guide

Opening Offer

$32,284

Fair Price

$33,784

Walk Away Above

$33,869

• Recent buyers paid ~$169 below MSRP

Price Breakdown

Est. Dealer Cost$30,218

Est. Invoice$30,897

Holdback (est.)$679

MSRP (Sticker)$33,953

Dealer Add-Ons (DIA)+$699

Asking Price$34,652

Markup+$699

Markup includes $699 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$4,434

Percentile92% of inventory is priced lower

Days on Lot23 days

What Others Paid (Last 30 Days)

Cars Sold429

Avg Markup-$169

Median Markup$0

Best Deal-$2,927

Worst Deal+$4,995

% Sold Below MSRP70%

Avg Days to Sell26 days

Dealer Profile

Inventory378 vehicles

Avg Markup (All Models)+$319

Avg Markup (Prius)+$699

% Below MSRP14%

Avg Days to Sell33 days

Avg Sold Markup+$331

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