Deal Sheet: 2026 Prius XLE FWD

Heartland Toyota · Bremerton, WA · VIN: JTDACAAU8T3083523

Negotiation Guide

Opening Offer

$34,364

Fair Price

$35,864

Walk Away Above

$35,949

• Recent buyers paid ~$169 below MSRP

Price Breakdown

Est. Dealer Cost$32,069

Est. Invoice$32,790

Holdback (est.)$721

MSRP (Sticker)$36,033

Asking Price$35,933

Markup-$100

Est. Dealer Margin on This Car$3,864

Percentile20% of inventory is priced lower

Days on Lot36 days

What Others Paid (Last 30 Days)

Cars Sold429

Avg Markup-$169

Median Markup$0

Best Deal-$2,927

Worst Deal+$4,995

% Sold Below MSRP70%

Avg Days to Sell26 days

Dealer Profile

Inventory460 vehicles

Avg Markup (All Models)-$478

Avg Markup (Prius)-$100

% Below MSRP67%

Avg Days to Sell37 days

Avg Sold Markup-$652

Price History

Jun 20, 2026$35,533 → $35,733(+$200)

Jul 8, 2026$35,733 → $35,933(+$200)

Cheaper Prius XLE FWD Inventory

Kokomo ToyotaKokomo, IN

-$2,132$34,47536d

Safford Toyota Glen BurnieGlen Burnie, MD

-$2,066$34,7216d

Moses Toyota of MorgantownMorgantown, WV

-$2,030$34,71322d

Woburn ToyotaWoburn, MA

-$2,020$33,59952d

Irwin ToyotaLaconia, NH

-$2,005$33,32321d

Moses Toyota of MorgantownMorgantown, WV

-$1,980$34,42334d

Family Toyota of ArlingtonArlington, TX

-$1,977$34,96032d

Koons Toyota WestminsterWestminster, MD

-$1,961$33,65815d

Smart Motors ToyotaMadison, WI

-$1,949$33,8354d

Sheehy Toyota of LaurelLaurel, MD

-$1,945$33,27947d