Deal Sheet: 2027 Prius XLE FWD

Brian Bemis Toyota of DeKalb · DeKalb, IL · VIN: JTDACAAU7V3085329

Negotiation Guide

Opening Offer

$34,630

Fair Price

$36,130

Walk Away Above

$36,215

• Recent buyers paid ~$169 below MSRP

Price Breakdown

Est. Dealer Cost$32,306

Est. Invoice$33,032

Holdback (est.)$726

MSRP (Sticker)$36,299

Asking Price$36,299

Markup$0

Est. Dealer Margin on This Car$3,993

Percentile68% of inventory is priced lower

Days on Lot4 days

What Others Paid (Last 30 Days)

Cars Sold429

Avg Markup-$169

Median Markup$0

Best Deal-$2,927

Worst Deal+$4,995

% Sold Below MSRP70%

Avg Days to Sell26 days

Dealer Profile

Inventory119 vehicles

Avg Markup (All Models)-$662

Avg Markup (Prius)$0

% Below MSRP99%

Avg Days to Sell29 days

Avg Sold Markup-$631

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