Negotiation Guide
Opening Offer
$35,017
Fair Price
$36,517
Walk Away Above
$36,602
- • Recent buyers paid ~$169 below MSRP
Price Breakdown
Est. Dealer Cost$32,651
Est. Invoice$33,384
Holdback (est.)$734
MSRP (Sticker)$36,686
Asking Price$36,686
Markup$0
Est. Dealer Margin on This Car$4,035
Percentile68% of inventory is priced lower
Days on Lot7 days
What Others Paid (Last 30 Days)
Cars Sold429
Avg Markup-$169
Median Markup$0
Best Deal-$2,927
Worst Deal+$4,995
% Sold Below MSRP70%
Avg Days to Sell26 days
Dealer Profile
Inventory82 vehicles
Avg Markup (All Models)$0
Avg Markup (Prius)$0
% Below MSRP100%
Avg Days to Sell35 days
Avg Sold Markup+$123
Cheaper Prius XLE FWD Inventory
Kokomo ToyotaKokomo, IN
-$2,132$34,47537d
Safford Toyota Glen BurnieGlen Burnie, MD
-$2,066$34,7217d
Moses Toyota of MorgantownMorgantown, WV
-$2,030$34,71323d
Woburn ToyotaWoburn, MA
-$2,020$33,59953d
Irwin ToyotaLaconia, NH
-$2,005$33,32322d
Moses Toyota of MorgantownMorgantown, WV
-$1,980$34,42335d
Family Toyota of ArlingtonArlington, TX
-$1,977$34,96033d
Koons Toyota WestminsterWestminster, MD
-$1,961$33,65816d
Smart Motors ToyotaMadison, WI
-$1,949$33,8355d
Sheehy Toyota of LaurelLaurel, MD
-$1,945$33,27948d