Deal Sheet: 2026 Prius XLE FWD

Toyota of Gladstone · Gladstone, OR · VIN: JTDACAAU7T3084291

Negotiation Guide

Opening Offer

$31,940

Fair Price

$33,440

Walk Away Above

$33,525

• Recent buyers paid ~$169 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$29,912

Est. Invoice$30,584

Holdback (est.)$672

MSRP (Sticker)$33,609

Asking Price$33,859

Markup+$250

Est. Dealer Margin on This Car$3,947

Percentile84% of inventory is priced lower

Days on Lot19 days

What Others Paid (Last 30 Days)

Cars Sold429

Avg Markup-$169

Median Markup$0

Best Deal-$2,927

Worst Deal+$4,995

% Sold Below MSRP70%

Avg Days to Sell26 days

Dealer Profile

Inventory354 vehicles

Avg Markup (All Models)-$723

Avg Markup (Prius)+$250

% Below MSRP37%

Avg Days to Sell40 days

Avg Sold Markup-$242

Price History

Jul 7, 2026$34,024 → $33,859(-$165)

Cheaper Prius XLE FWD Inventory

Kokomo ToyotaKokomo, IN

-$2,132$34,47537d

Safford Toyota Glen BurnieGlen Burnie, MD

-$2,066$34,7217d

Moses Toyota of MorgantownMorgantown, WV

-$2,030$34,71323d

Woburn ToyotaWoburn, MA

-$2,020$33,59953d

Irwin ToyotaLaconia, NH

-$2,005$33,32322d

Moses Toyota of MorgantownMorgantown, WV

-$1,980$34,42335d

Family Toyota of ArlingtonArlington, TX

-$1,977$34,96033d

Koons Toyota WestminsterWestminster, MD

-$1,961$33,65816d

Smart Motors ToyotaMadison, WI

-$1,949$33,8355d

Sheehy Toyota of LaurelLaurel, MD

-$1,945$33,27948d