Deal Sheet: 2026 Prius XLE FWD

Mike Johnson's Hickory Toyota · Hickory, NC · VIN: JTDACAAU7T3084257

Negotiation Guide

Opening Offer

$35,264

Fair Price

$36,764

Walk Away Above

$36,860

• Recent buyers paid ~$191 below MSRP

Price Breakdown

Est. Dealer Cost$32,890

Est. Invoice$33,629

Holdback (est.)$739

MSRP (Sticker)$36,955

Asking Price$37,755

Markup+$800

Est. Dealer Margin on This Car$4,865

Percentile95% of inventory is priced lower

Days on Lot3 days

What Others Paid (Last 30 Days)

Cars Sold446

Avg Markup-$191

Median Markup$0

Best Deal-$2,927

Worst Deal+$4,995

% Sold Below MSRP71%

Avg Days to Sell26 days

Dealer Profile

Inventory309 vehicles

Avg Markup (All Models)+$636

Avg Markup (Prius)+$800

% Below MSRP17%

Avg Days to Sell20 days

Avg Sold Markup+$606

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