Deal Sheet: 2026 Prius XLE FWD

Shore Toyota · Mays Landing, NJ · VIN: JTDACAAU7T3084114

Negotiation Guide

Opening Offer

$33,425

Fair Price

$34,925

Walk Away Above

$35,005

• Recent buyers paid ~$159 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$31,225

Est. Invoice$31,926

Holdback (est.)$702

MSRP (Sticker)$35,084

Asking Price$35,084

Markup$0

Est. Dealer Margin on This Car$3,859

Percentile68% of inventory is priced lower

Days on Lot26 days

What Others Paid (Last 30 Days)

Cars Sold393

Avg Markup-$159

Median Markup$0

Best Deal-$2,927

Worst Deal+$4,995

% Sold Below MSRP70%

Avg Days to Sell26 days

Dealer Profile

Inventory139 vehicles

Avg Markup (All Models)-$121

Avg Markup (Prius)$0

% Below MSRP94%

Avg Days to Sell35 days

Avg Sold Markup+$100

Price History

Jul 10, 2026$35,879 → $35,084(-$795)

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