Deal Sheet: 2026 Prius Nightshade Edition FWD

Page Toyota · Southfield, MI · VIN: JTDACAAU7T3083240

Negotiation Guide

Opening Offer

$35,246

Fair Price

$36,746

Walk Away Above

$36,888

• Recent buyers paid ~$10 above MSRP
• Sitting 43 days (avg 24) — extra leverage

Price Breakdown

Est. Dealer Cost$32,956

Est. Invoice$33,696

Holdback (est.)$741

MSRP (Sticker)$37,029

Asking Price$37,343

Markup+$314

Est. Dealer Margin on This Car$4,387

Percentile80% of inventory is priced lower

Days on Lot43 days

What Others Paid (Last 30 Days)

Cars Sold59

Avg Markup+$10

Median Markup$0

Best Deal-$1,948

Worst Deal+$3,256

% Sold Below MSRP63%

Avg Days to Sell24 days

Dealer Profile

Inventory83 vehicles

Avg Markup (All Models)+$76

Avg Markup (Prius)+$314

% Below MSRP12%

Avg Days to Sell26 days

Avg Sold Markup-$2

Price History

Jul 1, 2026$37,029 → $37,343(+$314)

Cheaper Prius Nightshade Edition FWD Inventory

Johnson City ToyotaJohnson City, TN

-$1,945$34,47928d

Brownsville ToyotaBrownsville, TX

-$1,854$34,17716d

Merced ToyotaMerced, CA

-$1,795$33,25939d

Freeman ToyotaHurst, TX

-$1,740$33,10455d

Toyota West Mobile,

-$1,531$35,74898d

Donalson Toyota of SilsbeeSilsbee, TX

-$1,212$33,8466d

Toyota Santa MonicaSanta Monica, CA

-$415$36,79326d

Dan Deery ToyotaCedar Falls, IA

-$320$34,84435d

Victory Toyota of San BrunoSan Bruno, CA

-$310$34,00426d

Village ToyotaHomosassa, FL

-$115$36,54436d