Deal Sheet: 2026 Prius XLE FWD

Landers Toyota NWA · Rogers, AR · VIN: JTDACAAU7T3082847

Negotiation Guide

Opening Offer

$33,656

Fair Price

$35,156

Walk Away Above

$35,241

• Recent buyers paid ~$169 below MSRP

Price Breakdown

Est. Dealer Cost$31,439

Est. Invoice$32,146

Holdback (est.)$707

MSRP (Sticker)$35,325

Dealer Add-Ons (DIA)+$799

Asking Price$36,124

Markup+$799

Markup includes $799 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$4,685

Percentile93% of inventory is priced lower

Days on Lot5 days

What Others Paid (Last 30 Days)

Cars Sold429

Avg Markup-$169

Median Markup$0

Best Deal-$2,927

Worst Deal+$4,995

% Sold Below MSRP70%

Avg Days to Sell26 days

Dealer Profile

Inventory868 vehicles

Avg Markup (All Models)-$1,072

Avg Markup (Prius)+$799

% Below MSRP77%

Avg Days to Sell24 days

Avg Sold Markup-$262

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