Deal Sheet: 2026 Prius Limited FWD

AutoNation Toyota Thornton Road · Lithia Springs, GA · VIN: JTDACAAU7T3082489

Negotiation Guide

Opening Offer

$39,057

Fair Price

$40,557

Walk Away Above

$40,786

• Recent buyers paid ~$163 below MSRP
• Sitting 43 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$36,503

Est. Invoice$37,324

Holdback (est.)$820

MSRP (Sticker)$41,015

Asking Price$42,213

Markup+$1,198

Est. Dealer Margin on This Car$5,710

Percentile95% of inventory is priced lower

Days on Lot43 days

What Others Paid (Last 30 Days)

Cars Sold215

Avg Markup-$163

Median Markup$0

Best Deal-$2,527

Worst Deal+$2,995

% Sold Below MSRP59%

Avg Days to Sell25 days

Dealer Profile

Inventory280 vehicles

Avg Markup (All Models)+$769

Avg Markup (Prius)+$1,198

% Below MSRP11%

Avg Days to Sell22 days

Avg Sold Markup+$608

Price History

Jul 8, 2026$41,321 → $42,213(+$892)

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