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Deal Sheet: 2027 Prius Limited FWD

AutoNation Toyota Buena Park · Buena Park, CA · VIN: JTDACAAU1V128AB59

This Is Already a Great Deal

Opening Offer
$36,538
Asking Price
$37,668
Max Price
$37,668
  • Recent buyers paid ~$163 below MSRP
  • Asking price is already $1,897 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$35,358
Est. Invoice$36,152
Holdback (est.)$795
MSRP (Sticker)$39,728
Asking Price$37,668
Markup-$2,060
Est. Dealer Margin on This Car$2,310
Percentile4% of inventory is priced lower
Days on Lot0 days

What Others Paid (Last 30 Days)

Cars Sold215
Avg Markup-$163
Median Markup$0
Best Deal-$2,527
Worst Deal+$2,995
% Sold Below MSRP59%
Avg Days to Sell25 days

Dealer Profile

Inventory403 vehicles
Avg Markup (All Models)-$1,745
Avg Markup (Prius)-$1,721
% Below MSRP74%
Avg Days to Sell24 days
Avg Sold Markup+$16